Online slot content supplier Genesis Gaming announced an expanded distribution strategy in its partnership with platform provider Relax Gaming Ltd.
In 2013, Genesis and Relax announced a strategic partnership to supply Unibet with video slot games on the Relax platform. After nine successful dual releases (simultaneously released on Flash and HTML5) on Unibet casino sites, the two companies are announcing expansion into more casino operators, with ComeOn and VideoSlots being the first two to go live.
At ICE 2016, Genesis had discussions with many leading operators on leveraging this successful partnership to bring these slot games and a growing catalog of new titles as well.
“Relax has a very robust and flexible platform that makes bringing mobile video slots to market fast and easy for us,” said Geoffrey Hansen, managing director of Genesis Gaming. “Our companies are able to collaborate and deliver games very quickly all the way through certification and launch with operators.”
Plans for the partnership include bringing HTML5 games to both desktop and mobile browsers at the same time in 2016. The first general release across all Relax operators will be the Jason’s Quest video slot title that was showcased privately to operators at ICE.
