Anika Howard has always wanted a career tied to technology. She got the break she needed when she was recruited for the President’s Associate program at Harrah’s Entertainment (now Caesars), where she helped to open the permanent Harrah’s casino in New Orleans. She later took on responsibilities for interactive programs at Caesars, where she developed innovative interactive marketing campaigns that increased profitability and drove hotel occupancy. She also developed strategies for on-line advertising, social media, email marketing and acquisition and on-line customer service. Since joining IGT, Howard is responsible for overall strategy and marketing responsibilities for expanding IGT’s mobile and sports betting services and solutions in North America. She spoke with GGB Publisher Roger Gros at the IGT headquarters in Las Vegas on the occasion of being named one of GGB’s 25 People the Watch for 2018.
