GGB Podcast: Rich Sullivan, CEO, Good Giant

By Jess Marquez Sat, Jan 6, 2024

For Rich Sullivan (l.), advertising was a family business—gaming was not. However, he and the rest of the team at Good Giant have worked to position themselves as giants (pun intended) in the gaming space, and with high-profile clients both inside and outside the industry, things don’t appear to be slowing down anytime soon.

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If seven seasons of Mad Men didn’t make it clear enough, brand power is everything, and few ad firms have had a bigger impact on the gaming industry than Good Giant, led by CEO Rich Sullivan. The result of a 2022 merger between Foundry and Red Square, Good Giant operates offices in Nevada, Oklahoma, Illinois and Alabama, with a growing portfolio that spans from Hard Rock to Snickers. Sullivan spoke with GGB Managing Editor Jess Marquez via Zoom in January.