Bally Technologies has been on a role for several years. From new systems that link players with nearly every department in the casino resort to tournament features that allows casino executives to create the excitement of competition on the casino floor, Bally has stayed one step ahead of its competition. But when it comes to games, Bally believes it has a series of winners that can compete in any market. Recently promoted Derik Mooberry, now the the senior vice president of games, table game products, and interactive research & development, explains how the games have transformed the company, the unique methods used to develop them and how they appeal to all segments of the Bally customer base. He explains how different games appeal to varied international markets and why that bodes will for the company. He spoke with GGB Publisher Roger Gros on the exhibit floor at the ICE trade show in London in February.
