Eric Persson was recently appointed general manager of Aruze Gaming America. He will oversee all of Aruze’s operations in the United States, Canada, and Latin America, with an initial focus on the sales, marketing, human resources, production and service functions. But Persson comes from the other side of the fence. For the last 17 years, he has worked in slot operations, most recently as the corporate senior vice president of global slot operations and slot marketing for Las Vegas Sands properties worldwide. He’s also worked for Harrah’s Entertainment, Coast Resorts and Delaware North, among others. One of his first moves was to guarantee that Aruze games will work for his clients or he’ll replace them at no charge. He calls himself a “disrupter.” He spoke with GGB Publisher Roger Gros at the Aruze offices in Las Vegas in April.
