Ten years before sports betting was legalized in the U.S., Kambi launched in Europe to serve the legal sports betting market there. When the U.S. opened up, Kambi was one of the companies with deep experience in the field, so it was a logical partner for casinos unfamiliar with sports betting. Erik Lögdberg, Kambi’s deputy CEO and chief business development officer, tells GGB how the company competes in the market and gives an outline of Kambi’s early experiences in the U.S. Lögdberg joined Kambi’s former parent company Unibet in 2005 where he quickly became head of live betting with responsibilities including operations and product development. This coincided with the growth in live betting and the formation of Kambi. He spoke with GGB Publisher Roger Gros at the ICE trade show in London in February.
Podcast sponsored by Kambi.
