The saga of the Revel/Ocean property in Atlantic City took a major upturn earlier this year when Mike Donovan, a former marketing executive at the Tropicana, was hired by the new owners, Luxor Capital, to lead the Ocean marketing team. Donovan has wide experience in Atlantic City and other jurisdictions and has delivered some dependable formulas to turn around the fortunes of that struggling casino. And it seems to be working, with the property posting the highest gross gaming revenue ever in June. Donovan explains what the property has to offer his customers and how he positions it. He spoke with GGB Publisher Roger Gros at Ocean in July.
Podcast sponsored by Rymax.
