GLOBAL GAMING BUSINESS PODCAST: Mike Halverson, Chief Development Officer, Sunshine Games LLC

This week, the GGB Podcast features an interview with Mike Halverson, the chief development officer for Sunshine Games, which is a subsidiary of Merkur Gaming and Gauselman Group, a major slot company in Europe.

GLOBAL GAMING BUSINESS PODCAST: Mike Halverson, Chief Development Officer, Sunshine Games LLC

Merkur Gaming and its subsidiary Sunshine Games have been sneaking up on the U.S. market. With the backing of the legendary Gauselman Group from Europe, those who aren’t paying attention to this talented organization do so at their own risk. Mike Halverson has been brought on board to develop the next generation of games for Merkur. While the philosophy has been taking baby steps, Halverson understands what works in the U.S. market, and along with Merkur CEO Charles Hiten, he’s plotted a strategy to make Merkur a major player in the U.S. in a few years. Halverson spoke with GGB Publisher Roger Gros at the NIGA trade show in Las Vegas in early April.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.