One of the tried-and-true methods to attract customers to your casino is to offer them something they want for free. Whether it’s a kitchen appliance or a Mercedes, players most frequently respond to these kinds of incentives. Paul Gordon, senior vice president of sales for Rymax Marketing Services, is the industry’s leading expert in this field and explains how casinos can get the biggest bang for their buck with the most coveted items. He also explains how incentives also work in the back of the house by elevating morale and customer service among employees. He spoke with GGB Publisher Roger Gros at the Rymax corporate headquarters in New Jersey in June.
