NetEnt was one of the first corporate entities to get involved in iGaming back in 1996. As in its infancy, the company concentrates on “better gaming” by emphasizing a cutting-edge platform and entertaining games. Per Eriksson was appointed president and CEO in 2012, and has led the company in a U.S. expansion. The company specializes in quirky story lines in their games and has recently established some impressive rock n’ roll-themed games with Jimi Hendrix, Guns & Roses and Motorhead. Eriksson spoke with GGB Publisher Roger Gros from his offices in Stockholm in August.
