Affinity Gaming is one of the industry’s best-kept secrets. With properties in Nevada and several other states, Affinity is using unique marketing techniques to attract customers at its diverse casinos. Vince Lentini is the CMO and senior vice president and explains how the company uses the latest technology combined with unmatched customer service to create loyalty among its players. He spoke with GGB Publisher Roger Gros at the Affinity offices in Las Vegas in January.
