Global Payments Accelerates Product Launches

Global Payments Gaming Solutions has accelerated its introductions of digital and cashless payment solutions, including the recent launch of the cashless solution VIP Mobility.

Global Payments Accelerates Product Launches

Global Payments Gaming Solutions has accelerated its digital and cashless gaming solutions footprint, bringing cutting-edge, innovative solutions to market to help operators looking to meet the cashless demand spurred by the impact of the Covid-19 pandemic.

Most recently, Global Payments launched VIP Mobility, billed as the industry’s first mobile solution enabling true cashless casino gaming. VIP Mobility is unique within the industry in that it is seamless from funding through cash-out.

VIP Mobility is built on the decades-old, industry standard for check cashing, Global Payments’ VIP Preferred e-check network. Leveraging the convenience, flexibility and ease of VIP Preferred, plus functions like check and Choice 4 deferred settlement, the app allows patrons to transfer funds directly from their VIP Preferred balance to their game. The VIP Preferred e-check network is available across more than 500 land-based and online gaming establishments, enabling patrons to effortlessly access funds from their checking account without having to re-enroll.

With the most simple and intuitive interface available in today’s market, VIP Mobility operates within a casino’s existing technology structure and creates a more cost-effective, secure payment method within gaming floors. The solution allows all land-based and online partners to create a single account, while also identifying the guest and source of funds for all transactions to mitigate risks associated with AML exposure. VIP Mobility can be configured by jurisdiction, property or player to assist responsible gaming regulations by employing timers, limits and self-exclusion parameters.

Additionally, Global Payments partnered with Engaged Nation earlier this year to help educate patrons on the benefits of VIP Mobility, VIP Preferred and VIP Financial Center. As Global Payments’ strategic digital marketing and communications partner, Engaged Nation designs, builds and manages programs for electronic messaging, including emails, player adoption, enrollment, internal training, and ongoing customer engagement. The Partner Assist program is direct-to-consumer, providing fun and educational campaigns to end users while enabling operators to drive more transactions at their properties and ultimately increase their revenue. The program is beneficial for casino operators and patrons alike.

“2020 was a transformational year for the industry and the world at large,” said Christopher Justice, president of Global Payments Gaming Solutions. “As we all have shifted to cashless payment channels for safety reasons, consumers and patrons alike have become accustomed to these tools and are signaling that they will continue to utilize them for the foreseeable future.”