Game Payment Technology’s (GPT) early adopter program for AWP (amusement with prizes) machines in the UK have exceeded expectations on the roll-out of its first GPT enabled AWPs with the average value of electronic funds beating expectations by 400 percent.
This is partially owing to the acceptance of such technology by an older demographic, with 62 percent of those using the cashless GPT app in the 40 and older age bracket.
British Amusement Catering Trade Association (BACTA) head of finance and operations Robert Gibb, who was part of the senior team that led the GPT initiative, said in a statement “We are delighted at the feedback and data. This validates our development strategy and the attention to detail that underpins the entire GPT player experience. There has been a high level of player acceptance among all age segments. Acceptance translates into usage, which is evident in the average value of electronic funds per machine being far in excess of forecasts.”