Greentube, the online gaming arm of Austria’s Novomatic Group, announced that it has forged a content agreement with Genesis Software International Ltd.
The partnership further expands the Greentube presence in North America, as Genesis Gaming content will be included in Greentube Pro, Greentube’s social gaming platform for land-based casinos. Greentube also will integrate Genesis Gaming content into its real-money and social platforms in Europe.
“This agreement enables Greentube operators to maximize their game offerings and appeal to the broadest spectrum of player types,” said Gabriel Cianchetto, Greentube’s president of market development for North America. “Genesis’ omni-channel approach (mobile, desktop and application) is the future of gaming. We will look to Genesis Gaming to assist us in delivering rich gaming experiences across all three channels.”
“As a content provider, partnering with a comprehensive platform—especially with a respected company like Greentube—will greatly expand our market reach,” said Geoffrey Hansen, worldwide managing director for Genesis Gaming. “Greentube Pro provides the complete solution for operators to capitalize on our games portfolio, and we look forward to contributing to the success of Greentube and its customers.”
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Genesis Gaming and Novomatic’s library of respected games.
With studios in Vancouver and Las Vegas, Genesis Gaming is a key supplier of video slot content to the global gaming industry.
