Greentube, Playtech Strike iGaming Deal

Greentube, a division of Novomatic Interactive, has signed a deal to share online casino content with gambling technology company Playtech. Titles will include Book of Ra Deluxe and Lucky Lady’s Charm Deluxe.

Greentube, Playtech Strike iGaming Deal

Greentube, a division of Novomatic Interactive, has signed a deal to share online casino content with gaming software provider Playtech. Classic titles like Book of Ra Deluxe and Lucky Lady’s Charm Deluxe will be adapted for online channels. New gaming content also will be provided by the supplier’s developers and studios.

Playtech’s customers will also gain access to modern hits including Diamond Link: Mighty Elephant and Cash Connection Charming Lady as part of the deal, in which two industry giants have joined forces to increase their mutual global success.

Greentube’s games portfolio will initially be available in Poland, Spain and the U.K., extending its footprint in Europe as well as in Mexico.

“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses,” said Michael Bauer, chief games officer at Greentube. “Playtech’s customers will get access to our player-favorite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.

“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”