Grosvenor Adds Playtech CMS

Grosvenor Casinos in the U.K. will add the Neon casino management system provided by Playtech Retail, giving the supplier 90 percent of the U.K. system market.

Grosvenor Casinos in the United Kingdom is adding the Neon casino management system produced by Playtech Retail, a gaming software supply company that recently finished adding Neon to each of the 43 Genting Casinos in the U.K.

Once the installation is complete with the Grosvenor facilities, Playtech Retail will have a stronghold in the United Kingdom with over 90 percent of the casinos in the area using the top management system. Neon will be used by Grosvenor Casinos to manage customer information and track data. The installation will cover guest relations as well as operations of the cash desk, responsible gaming aspects and anti-money laundering and security.

Neon Analytics, a business intelligence platform, will be used. The platform includes a suite of custom dashboards designed based on the venue and needs of the office management teams. The Neon system used by Grosvenor will be the most technically advanced in the world, in relation to a retail casino system. An HTML5 interface is used with the Microsoft Azure Cloud platform, with Playtech providing a comprehensive implementation of the software as well as management service for the platform.

Playtech ONE Omni-Channel solution connects online gaming operations with retail services, maximizing cross-channel player conversion. The platform of Neon is a core component of ONE, and provides operators with a single view of customers.