Haig Sakouyan has been named vice president of client success for Strive Gaming. Haig has more than 19 years of experience in the online gaming and gambling sectors. Over that time, he has been involved in more than 18 retail and online launches across the U.S. for both casino and sportsbook.
His expertise in customer success, managed services, product and operations will serve him in his new role, where he will serve Strive Gaming’s B2B customers and their end users.
Sakouyan joins Strive Gaming from Bally Interactive, a subsidiary of Bally’s Corp. via its Bet.Works acquisition. As vice president of B2B, he worked with partners such as Elite Casino Resorts, theScore and Rushmore Gaming and also oversaw all BallyBet B2C launches.
Prior to that, Sakouyan was director of B2B Services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.
Sakouyan is the first employee of Strive Gaming’s Canadian entity, based out of Vancouver, B.C. The appointment comes as Strive continues its plan to provide “performance at scale” to operators targeting regulated U.S. states. Strive Gaming already holds licenses in Colorado and Arizona with multiple license applications underway in additional states.
Strive CEO Max Meltzer said, “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale.’ His involvement in the launch of 18 retail and online sportsbooks and casinos gives him unrivalled insight into the process operators must go through and from this he will be able to ensure our partners receive the best service and support in the market.
“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licenses already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”
Sakouyan added, “I am thrilled to join such an incredible team and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform.
“This is an organization that has made clear its ambitions and goals for the fast-growing U.S. and Canadian markets, and I am honored to be playing a part in what will undoubtedly be a hugely successful story for the company.”