Hard Rock strengthens loyalty program

Hard Rock International has integrated its Hard Rock Bet sports betting and online casino platform into the Unity by Hard Rock loyalty program, which can be used in more than 200 locations worldwide.

Hard Rock strengthens loyalty program

Through Unity, players will earn tier credits for both programs with their online play at Hard Rock Bet and can transfer points between the two programs for online and on-property rewards.

Hard Rock’s portfolio of locations includes casinos, hotels, cafes and Rock Shops worldwide, and new Hard Rock Bet sign-ups are automatically registered for a Unity by Hard Rock account.

Partnership

The operator also has a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement,” Keith Sheldon, president of entertainment and brand management at Hard Rock International and Seminole Gaming

“This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty.”

“By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at hotels, casinos, cafes, Rock Shops and entertainment venues.”

Operated by the Seminole Tribe of Florida, Hard Rock Bet is available in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee and Virginia.

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