ICE Attracts First-Time Exhibitors

ICE Totally Gaming will feature a total of 119 first-time exhibitors from 43 countries, representing 23 percent of the exhibit floor.

This week’s ICE Totally Gaming trade show will feature a total of 119 companies making their first-ever appearance at Europe’s largest gaming trade show. That represent 23 percent of the trade-show floor ICE organizer Clarion Gaming is calling the “Gaming Technopolis.”

Jo Mayer, marketing director for ICE, said the growing number of first-time exhibitors reflects the overall growth of the show. “The distribution of our new exhibitors, which are drawn from all parts of the gaming landscape, is equally as significant as their number,” Mayer said. “Our 119 debut exhibitors are traveling to London from an amazing 43 countries, including long-haul journeys such as South Africa, Anguilla, Hong Kong, India and Australia.

“The inclusion of so many new exhibitors ensures that the ICE proposition remains fresh and invigorating and that industry professionals making the journey to London have a unique opportunity to gain ‘first mover advantage’ by being part of the Gaming Technopolis. This is one of the many features which give ICE the X Factor on the schedule of international gaming exhibitions.”

The full list of nations represented by first time exhibitors at ICE 2016 includes Anguilla, Argentina, Armenia, Australia, Belgium, British Virgin Islands, Bulgaria, Canada, China, Costa Rica, Curacao, Cyprus, Czech Republic, Fiji, France, Georgia, Germany, Gibraltar, Hong Kong, India, Ireland, Israel, Italy, Korea, Luxembourg, Macedonia, Malta, Netherlands, Nigeria, Panama, Philippines, Poland, Portugal, Russia, Serbia, Seychelles, Slovakia, South Africa, Spain, St Vincent & The Grenadines, Sweden, Taiwan and the U.S.