Following an independent audit of the February ICE Totally Gaming trade show and conference in London, the unique number of visitors attending ICE London has been confirmed at 33,536, an 11 percent increase on the 2017 figure and a landmark figure which constituted the seventh consecutive year of growth for the industry-leading gaming technology event.
Despite occupying an additional hall at London’s ExCeL, density also increased year-on-year, with the average number of visitors per stand up 17 percent and the number of visitors per square meter up 12 percent. In a year that the ICE brand demonstrated its unique ability to engage with gaming professionals based throughout the world, the number of represented countries edged higher from 151 (2017) to 153 with the exhibition experiencing a surge of visitors from key growth regions, notably North America (+33 percent), Africa (+23 percent) and South East Asia (+18 percent).
“Achieving a double digit uplift in attendance and extending the sequence of growth to seven consecutive years is a massive achievement for everyone involved in ICE London,” said Kate Chambers, managing director of ICE producer Clarion Gaming. “This is a fantastic collaboration involving the great team at Clarion Gaming, the gaming community at large who traveled to London from a record 153 sovereign states and jurisdictions, and the community of international exhibitors who support the ICE brand with such passion and creativity.
“The backing we receive from exhibitors is evident in the post-show research we commission each year, which measures the satisfaction rating as a Net Promoter Score (NPS). The exhibitor NPS came in at +51.8, which places ICE London among an elite group of business events staged in the UK, an accolade I am extremely proud of.”
ICE London 2018 featured a total of 589 exhibitors from 65 nations occupying 43,500 square meters of net space and 36 of the 44 halls at ExCeL London. The 2019 edition of ICE London is being held February 5-7 at ExCeL London. For more information, visit icelondon.uk.com.
