The Bingo Association will be using an enhanced presence at ICE 2016 to provide a bingo breakout space and networking zone for its members.
The idea is to facilitate engagement with all bingo stakeholders on some of the key issues facing the sector in 2016, not least of which is the introduction of the self-exclusion scheme, an RGT industry survey and the introduction of the £1 coin and polymer notes. The partnership with ICE will see the creation of a Bingo Breakout Space for use by the association and members, situated in the South Hall (S7-340) of the ExCeL Centre, London.
“Historically, the bingo industry has not always fully utilized and engaged with sector shows, and has perhaps missed some opportunities,” said Miles Baron, chief executive of the Bingo Association. “Through our attendance of last year’s event we were able to appreciate the genuine value of presence at the show and engage more with all our audiences. ICE is without doubt the single most important meeting place for the international gaming industry in all its forms, and I’m delighted to have been able to work with show organizers, Clarion, to provide a bingo breakout space and social zone for our members, the vast majority of whom regard ICE as a ‘must attend’ event.
“Events such as ICE really come into their own when they are able to meet the needs of the industry sectors they represent, and it is great to be able to build on our presence at ICE 2015. As well as hosting our current members, I hope we can engage with all licensed operators and demonstrate the difference and benefits that an effective trade association can deliver for an industry facing changes and challenges.”
Jo Mayer, marketing director responsible for ICE, said, “Our invitation to the world industry for ICE 2016 is to ‘Enter The Gaming Technopolis,’ and I am delighted that the Bingo Association, which is among the most respected and effective trade bodies, has accepted that invitation. The Bingo Association is one of close to 30 trade bodies that we are working with and which will be present at the ICE Gaming Technopolis next February.”
In other ICE news, the ICE app is available to download for free from the iTunes App Store and the Google Play Store.
The app, which was visited on 38,000 occasions in the lead-up to and during the 2015 edition of ICE, enables attendees to access the full event schedule, browse the latest product launches, receive information on all of the speakers taking part in the ICE Conference and Seminar program, as well as develop a personal event planner to remind them of appointments and business meetings.
It also features a detailed interactive floor-plan to help attendees navigate the Gaming Technopolis and keep fully up-to-date with the latest developments through a link to the #ICE2016 social media tag.
