February’s ICE Totally Gaming trade show will debut a new program called the “Totally Gaming Academy,” featuring a series of training courses inspired by veteran casino slot marketer Lucien Wijsman.
Delivered by experts in their respective fields, the four courses comprise:
• The Slot Academy, a land-based and online casino management training program (presented by Lucien Wijsman);
• The Online Masterclass, an interactive course for online operators and suppliers (Igor Samardziski);
• Sport Betting Academy, a course which provides best-practice implementation to improve revenue margins (Jonathan Smith); and,
• Casino Marketing, a practical course equipping delegates with the tools to build and implement a 12-month marketing plan (Arjan Korstjens).
Previewing the appearance at ICE, Paul Mills, who is responsible for the development and marketing of the program, said, “We have created a theater on the exhibition floor from where our presenters will provide hour-long samples of the courses that we will be offering the industry throughout 2016.
“2015 was an important year for the business, which continues to grow and diversify within the training space. Gaming organizations are increasingly taking training seriously, and quite correctly view it as a way of both growing and protecting income through the adoption and implementation of best practice. Our courses are topical, relevant and designed to tackle the key industry challenges of the day. The one-hour sessions will provide essential take-aways that can be built on through participating in the full course.”
