International Game Technology (IGT) has expanded its partnership with SuperBook Sports to Tennessee. IGT powers the mobile betting app for its PlaySports platform. Prior partnerships include Colorado, New Jersey, and Arizona.
“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals,” said SuperBook Executive Vice President Jay Kornegay in a statement. “We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the state to our signature promotions and highly competitive, localized sports betting offering.”
IGT President of Sports Joe Asher gave his props to SuperBook’s legacy in Nevada, he told CDC Gaming Reports.
“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors,” said Asher.
