Interior Image Group (IIG), an interior design, branding and procurement firm, has won a competition organized by Caesars Entertainment to design the new guest rooms at two Atlantic City Resorts—Harrah’s Resort Atlantic City and Caesars Atlantic City.
Caesars recently announced its $400-million master plan and investment in Atlantic City, where it owns and operates three of the region’s preeminent casino destinations. The first phase of the project, a $170 million renovation of approximately 600 guest rooms and suites in Caesars’ Centurion and Ocean Towers as well as Harrah’s Atrium Tower, will debut this summer.
The towers will offer accommodations with spectacular views and modern design elements in rooms ranging in size from 450 to 700 square feet. These developments will bolster the city’s position as a Vegas-style destination market with a focus on revitalizing the world-famous Atlantic City Boardwalk, just steps from Caesars Atlantic City.
The Crown Point, Indiana-based firm has extensive hotel and gaming experience and a contemporary, timeless design approach. Its concepts for Caesars were mindful of various architectural conditions, function, cost and durability with nods to regional influences and local personality.
At Caesars Atlantic City, guest rooms will feature a modern Roman aesthetic that adheres to Caesars brand-driven guidelines, while the fresh and airy color palette draws inspiration from the scenic beaches of Atlantic City. They will feature a palette of rich hues like blue and cream used as accents and contrasting white and gray complemented by contemporary furniture and modern bathrooms with oversized showers, mirrors, and signature amenities.
At nearby Harrah’s Resort Atlantic City, IIG took cues from the casino’s upscale yet accessible hospitality brand for the winning concept. The guest rooms showcase fun, lively, and vibrant design elements playing off the resort’s sophisticated location in the Marina District and historic landmarks from the nearby boardwalk.
“We were honored to compete with several talented firms to develop the new guest room concept that is thoughtful in execution, tailored in style, regionally-inspired, and forward-thinking,” said Patti Tritschler, president and CEO of IIG. “We place storytelling at the heart of every project to create memorable environments; our partnership with Caesars also marks a significant milestone in our own story.
“Winning this competition has allowed IIG to hire an additional 12 team members, which means everything to us during this unprecedented time in the hospitality industry.”