Global games technology company Inspired Entertainment has named 25-year gaming industry veteran Brooks H. Pierce senior vice president, North America. Most recently Pierce was managing director at Aristocrat Technology’s $700 million division, Americas Group. Previously he worked at Scientific Games as president, North American gaming and at WMS Gaming Group as chief revenue officer.
London-based Inspired President and Chief Executive Officer Luke Alvarez said, “I’m delighted to welcome Brooks to the Inspired executive team. He will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products. Inspired’s virtual sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon. We look forward to announcing new U.S. deals and to the launch of 1st Down Football later in the year.”
Inspired Executive Chairman Lorne Weil said, “I have known Brooks professionally for over 25 years and have worked with him closely for much of that period. He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”
