Inspired Gaming announced that AB Trav och Galopp (ATG), Sweden’s monopoly horse-race betting operator, has gone live with Inspired virtual sports products.
ATG, which is owned by the harness and horse-racing operators, has launched Inspired’s Rush Horses and Rush Trotting products, both of which were customized for the Swedish market following player and market research projects. The events are streamed in HD to online and mobile players throughout Sweden.
“We are delighted to be working with ATG and to be first to market in Sweden,” said Steve Rogers, senior vice president of digital games at Inspired. “It’s an exciting market with a strong pedigree in sports betting. It was crucial in the competitive tender process that we are able to provide the perfect virtual sports for Swedish players, especially trotting. Our ability to enter new markets quickly and establish the right product offering will drive significant incremental revenues for ATG. We look forward to a long and successful partnership.”
Mikael Hagberg, manager of business development, betting products and methods for ATG, added, “It’s great to have an experienced partner such as Inspired when entering a new line of products and launching our first online virtual sports product.”
