John Connelly, Global CEO of luxury gaming manufacturer Interblock, will participate in an in-depth panel at the Global Gaming Expo in Las Vegas on September 28. Connelly’s mission at the session is to educate customers about the importance of electronic table games (ETG) to a casino’s revenue.
The panel will explore how electronic table games suppliers hold the key to evolving products, and why ETGs are crucial to building successful casino revenue streams. Connelly will offer data-driven insights into existing and potential electronic table game players. He will also discuss an ETG’s ability to reach across all demographic boundaries and produce incremental revenue on the casino floor.
Connelly will share key findings from “The ETG Player Portrait,” the industry’s first and only ETG player study, which defines who ETG players are and why they are critical to gaming business. Interblock commissioned the report last year.
The report’s key findings include:
• ETG players play more often. ETG players are more likely to be “core” players who play more often than non-ETG players. 46 percent of U.S. ETG players played six or more times in the last 12 months, compared to only 33 percent of non-ETG players. In Canada, the statistical significance is even stronger: 54 percent versus 34 percent.
• ETG players play longer per session than non-ETG players do. In the U.S., they play approximately 10.7 percent more per session than non-ETG players do. In Canada, that average is 15 percent more.
• ETGs attract game-agnostic players who enjoy a variety of live and electronic games, meaning ETG players are willing to play something new, or at least not leave when his/her favorite game is occupied. This means ETGs give players an option to turn to when they are bored with or have finished playing slots.
• ETG players enjoy slots and table games in addition to ETGs more than non-ETG players do. Not having ETGs on the casino floor means the opportunity to extend the trip is lost.
“I am honored to have this opportunity to speak on Interblock’s behalf regarding the evolution of gaming, particularly table games technology. The casino sector is in a transitional stage, looking for new products that will not only keep existing players playing longer, but will attract new players as well,” said Connelly. “I look forward to exploring the key findings of our ETG Player Portrait, and having a thoughtful discussion with the other panelists.”
Other panelists include Debi Nutton, executive vice president of casino operations, Wynn Las Vegas, and Baybars Oral, senior vice president of slot operations, marina Bay Sands. The panel will be moderated by the editor of Global Gaming Business magazine, Frank Legato.
