iSoftBet, Ainsworth Strike Content Deal

Sun, Jul 31, 2016

The Australian slot giant is lending game content to a platform developed by iSoftBet that provides online operators with a host of third-party games. The agreement is a win for Ainsworth, too, which is looking to expand its presence in the European iGaming market.

iSoftBet is expanding its Game Aggregation Platform with the addition of games rom Ainsworth Game Technology.

GAP, as it’s known, offers operators a broad range of content through a single, seamless integration that includes a sizable library of third-party games from more than 20 software providers.

Michael Probert, head of business development for iSoftBet, termed the Ainsworth agreement a “real coup for us”.

Jason Lim, Ainsworth’s general manager of Online Operations, said, “Partnering with iSoftBet marks an important milestone for Ainsworth with our expansion into the European real money gaming market.”

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