The Omnigo iTrak system, assists casinos to keep track of customer data in a way that doesn’t just improve marketing, it also protects consumers and prevents casino loss.
The system, by Canadian-based Omnigo, is used in almost half of the casinos in the United States.
It corrals a number of data in one place including “the where-when-who-and-how of seemingly daily occurrences – from lost-and-found to a slip-and-fall, from a drunken customer to an assault or theft – can help casino security head off problems.”
According to Joseph Osterloh, executive director of the Jamul Tribal Gaming Commission, formerly director of surveillance at Viejas Casino “It ties all those data points together.”
Similar to a spreadsheet in the ease it allows input of facts, descriptions and documentation of almost any kind of occurrence, it helps tribal casinos meet reporting requirements mandated by compact and state law.
Things that require even more documentation, such as crimes or potential lawsuits, can begin with a specialized incident report generated by the system. This way a minor incident that becomes a major headache can be documented from the beginning.
The software assists in identifying persons involved incidents, including identifying gang tattoos. It creates an easily searchable database.
A New York casino surveillance department that once spent two days a month putting together a required monthly report cut that time to ten minutes using iTrak.
