iGaming provider Strive Gaming has appointed industry veteran Jamie Shea as its new chief marketing officer.
Shea most recently served as vice president of sportsbook operations and VIP marketing for sports betting giant DraftKings. In addition, she also held similar roles for numerous casinos on the Las Vegas Strip, including the Venetian, Flamingo and Hard Rock.
As part of her new role, Shea will oversee all marketing and communications activities for the Vancouver-based operator, and will also have a hand in customer support and risk management.
Strive CEO Max Meltzer said in a statement that “Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US. Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”
Shea added: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities, but nothing is more exciting for me personally than joining Strive Gaming. There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology. I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us.”