Lambert Named ReelREV Sales Director

LuAnne Lambert, a 20-year veteran of the gaming industry, has been named director of sales for the Rainmaker Group's ReelREV, a hosted revenue management software and services solution for improved slot performance. Lambert worked for Bally Technologies prior to joining Rainmaker.

The Rainmaker Group has named LuAnne Lambert, a 20-year gaming industry veteran, as director of sales for ReelREV, a hosted revenue management software and services solution for improving slot performance.

Most recently Lambert worked at Bally Technologies with corporate, tribal and privately owned casinos in several gaming jurisdictions. Lambert worked at Paltronics prior to Bally.

The Rainmaker Group is a world leader in automated profit optimization software and services for the gaming/hospitality industry. Its ReelREV solution leverages layered strategies related to price, product mix, product placement and profitability–transforming and combining slot performance data with proprietary knowledge to diagnose and prescribe opportunities for continuous improvement of slot operations.

Rainmaker was included in the Technology Association of Georgia’s prestigious Top 40 Innovative Technology Companies in Georgia as a result of its 2013 ReelREV introduction.