Light & Wonder (formerly Scientific Games) announced that the company has significantly increased the scope of its iGaming content capabilities with the acquisition of Playzido, a dynamic content creation platform provider and game supplier.
Playzido’s proprietary remote gaming server (RGS) platform is one of the best in the iGaming industry for rapid custom game development, according to L&W. Its open and agile platform “will accelerate the pace at which L&W can partner with game studios and operators across the globe to co-create new and exclusive content for players,” the company said in a press release.
Playzido’s platform will accelerate the L&W partnership strategy that has already been instrumental in the creation of content for studios like Lightning Box, which also was recently acquired by L&W.
This acquisition will provide a faster route to market for creative studios which do not own their own development platform, which can now utilize Playzido’s advanced technology to rapidly develop content and take advantage of L&W’s OpenGaming aggregation platform to distribute more games than across L&W’s operator network. For operators, this will not only provide new content, but also facilitates their growing demand to develop and launch unique content.
This marks another step towards Light & Wonder’s vision of becoming the leading cross-platform global game company, company officials say.
Launched in 2018 by former Paddy Power and Betfair alumni, Stuart Banks, Playzido has developed a strong footing in European markets, and now, with Light & Wonder, is primed to scale further in these markets and to break into North American markets.
“The Playzido deal is a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities,” said Dylan Slaney, CEO, iGaming for Light & Wonder.
“Playzido’s platform is one of the best in the industry, and we are delighted to be able to harness that technology to help studios and operators globally to develop and distribute game content that will continue to resonate with players. Light & Wonder is the go-to partner for game development and distribution globally, delivering the perfect combination of technology, network, and services.”
“This deal is testament to the drive and dedication of our team, who have been committed to building a fantastic games platform that allows independent studios and operators to bring their creativity and innovation to the global gaming market,” said Stuart Banks, CEO of Playzido.
“It is the perfect moment to become part of the Light & Wonder family. With the distribution power of OpenGaming, and their regulatory expertise, we can look to accelerate quickly by bringing on board more studios than ever before. The synergies behind the acquisition are clear, and we will now turn our attention to extending our reach across markets across the world.”
