Light & Wonder, Inc. (L&W) recently announced it will showcase its diverse portfolio of innovations for land-based casinos and the digital gaming sector at the 2023 Global Gaming Expo (G2E) October 9-12 in Las Vegas.
The company will unveil cutting-edge content housed on revolutionary hardware within its G2E booth #1116. The portfolio reflects the company’s dedication to enhancing the player experience through dynamic customer-focused solutions.
“Light & Wonder is proud to present a stellar lineup of new and beloved content at this year’s G2E, reaffirming our commitment to building great games for multiple platforms,” said Matt Wilson, CEO of Light & Wonder. “Our focused investment in research and development underscores our commitment to delivering customer-centric innovation and an unparalleled player experience.”
Gaming innovations showcased within L&W’s booth #1116 include:
Slots: Building on the global success of the company’s Monopoly-themed content, Light & Wonder will introduce three new Monopoly games housed on the all-new Landmark 7000 MonopolyCash Wheel. The new hardware marks the evolution of the top-performing Landmark 7000 gaming machine and will debut alongside the Landmark 7000 Transparent.
The Landmark 7000 Transparent brings video elements to the stepper space with a video reel glass screen for dynamic content delivery. The stand-out cabinet will launch with four all-new titles including Huff N’ Puff 3 and Bang! Bam! Boom!
Class II Content: L&W will demonstrate its commitment to Class II content with the unveiling of the game-changing Reel Winners Wide Area Progressive (WAP) Link. The innovative link will make its G2E debut with the Class II version of the top-performing Frankenstein theme on the Cosmic cabinet. Introduced earlier this year, the cabinet offers a built-in reserve for a faster reset to deliver a seamless player experience.
Table Games: The company’s new table progressive system featuring a never-before-seen coin sensor technology will make its premiere within L&W’s G2E booth. This industry-first technology offers a built-in LCD screen, an eye-catching 27-inch LED-trimmed sign and updated software with new bonusing features and enhanced reporting.
Attendees can experience Light & Wonder’s PowerX Roulette which takes the classic roulette experience to the next level with a two-level progressive jackpot and offers players the chance to win up to 750 times the value of their wager on a single number.
iGaming: The company will shine a spotlight on its expanded content roadmap and upcoming network capabilities as part of its iGaming portfolio. Attendees can get a firsthand look at innovations such as True Multiplayer, operator-funded marketing jackpots, daily free games, player retention mechanisms and in-game tournaments.
Systems: The company’s system-agnostic global platform, L&W Engage, will also be on display within the L&W booth. L&W Engage enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform. With L&W Engage’s new Artificial Intelligence tool, operators have access to insights such as player habits, offer preferences and the ability to push real-time marketing to customers. The system’s third-party integration allows for a seamless experience at any property.
