Macau Legend Strikes Satellite Deal with SJM

Macau Legend Development has confirmed its agreement with casino concessionaire SJM Holdings to run a satellite casino operation at Macau Fisherman’s Wharf (l.).

Macau Legend Strikes Satellite Deal with SJM

Last week, Macau Legend Development Ltd. announced that it has formalized an agreement with SJM Holdings Ltd. to run a satellite casino operation at Macau Fisherman’s Wharf, effective as of January 1.

In a filing, the casino services and hotel company said a subsidiary had “entered into a service agreement with SJM for the provision of services in selling, promotion, advertising, customer development and introduction, coordination of activities and other related services to SJM for the operation of casinos … under SJM’s gaming concession for a term of three years.”

According to Macau Business, the filing did not identify the casinos that will participate in the deal. In an earlier filing, the firm said it had “ceased its VIP gaming promotion business” in Macau after a deal with SJM Holdings lapsed at Casino Babylon and Casino Legend Palace. Both venues are located at Fisherman’s Wharf, and both are managed by Macau Legend.

Casino Legend Palace was among nine satellites in SJM’s new concession contract, a 10-year term that also began January 1. But Casino Babylon was not on the list, leaving its future in question.

In the filing, Macau Legend said it would be “entitled to a percentage sharing of the gross gaming revenue [GGR] on a monthly basis in accordance with the monthly operating performance of mass gaming tables and slot machines,” after deducting costs and expenses.

Starting in January 2026, promoters of Macau satellite casinos may not share in a percentage of GGR with the concessionaire, but must instead serve as management companies that negotiate a fee. Satellite operators have three years before those new regulations take effect.