The Macau Gaming Equipment Manufacturers Association (MGEMA) used last week’s ICE Totally Gaming trade show to launch what the organization says is its first-ever international public relations campaign.
The trade body, which organizes the annual Macao Gaming Show, represents 150 gaming- and entertainment-related businesses in the Asia-Pacific region. It launched the PR campaign on February 3 with an off-site cocktail reception for ICE attendees.
“The drive for economic diversity in Macau opens a wealth of opportunity for business in the region and that will form the crux of our international campaign over the coming year,” MGEMA Chairman Jay Chun said in a statement, according to GGRAsia.
“The reception will be the MGEMA’s first official venture on foreign soil. As an association we have a lot of initiatives and projects we want to discuss with the industry, and we also want to build partnerships across the world that will strengthen the trading, commercial and cultural links between us all.”
Chun is chairman of Hong Kong-listed Paradise Entertainment Ltd., owner of the LT Games brand of electronic gaming machines.
