Scientific Games Corporation announced two new contracts for its Bally Systems Suite of solutions.
Marnell Gaming has selected the suite for its two casinos in Laughlin, Nevada, the Colorado Belle Hotel and Casino and the Edgewater Hotel and Casino. The Absentee Shawnees selected the suite plus 300 WMS and Bally games for its two Oklahoma casinos.
Marnell Gaming is replacing a competitor’s product with Scientific Games casino management systems suite to drive operational efficiencies and channel bonus events to loyal players. The systems installation at both casinos will include SDS, CMP, Elite Bonusing Suite, iVIEW, iVIEW Display Manager and Business Intelligence.
“We are thrilled that Marnell Gaming will implement our robust marketing, management, business intelligence and powerful analytics solutions to help grow their casino business,” said Bob Parente, chief revenue officer, gaming at Scientific Games.
The company also announced the Absentee Shawnee Tribe of Oklahoma has selected its integrated Bally Systems Suite, 300 player-favorite games and WMS and Bally cabinet platforms for its Thunderbird casinos in Norman and Shawnee, Oklahoma.
The tribe is replacing a competitor’s system with a comprehensive solution from Scientific Games, which includes SDS, CMP, Elite Bonusing Suite, iVIEW Display Manager and Business Intelligence. In addition, the tribe is expanding its gaming portfolio with 300 new Scientific Games wide-area progressive and other leased games on a participation basis, including Dragon Spin on the Pro Wave 360, Quick Hit 24 Karat on the Alpha 2 Pro Curve, and Jungle Warrior on the Blade S32.
“We are ecstatic that the tribe has selected Scientific Games to help grow their business with our powerful marketing, management, business intelligence and analytics solutions,” Parente said.
The Bally Systems Suite includes the following:
SDS provides crucial game-monitoring data in real time and fully integrates with other key system components, including the CMP player-tracking system.
Elite Bonusing Suite helps operators increase coin-in, carded play, new-card signups, and extended play experiences across the casino floor.
iVIEW is an interactive touch screen that improves the player experience.
iVIEW Display Manager presents picture-in-picture display and interactions for self-service player-account access, marketing messages, and secondary bonus games on the main game screen, without interrupting play.
Business Intelligence lets casino operators analyze and visualize casino, slot and hospitality data.
