IC Intelligence announced that the Maryland Live! Casino has chosen its Spotlight CRM customer relationship management platform. The platform will enable team members to proactively respond to players and deliver real-time, personalized guest services from anywhere on the property.
“Maryland Live! welcomes more than 10 million visitors per year, so we needed a simple, yet effective solution to enable us to grow our customer loyalty programs,” said Doug Shipley, executive vice president and general manager of Maryland Live! Casino. “Our team was impressed with the real-time guest information and simplicity of the Spotlight CRM platform.”
“We are delighted that Maryland Live! chose our Spotlight CRM platform,” said AJ Bassett, president of IC Intelligence. “Spotlight CRM is a game-changer for all casinos; it’s powerful, yet simple in design, and delivers immediate results. We are excited for what is to come in 2016 for the Spotlight CRM platform and the positive impact it will have on our customers and the gaming industry.”
