The eSports 2018 League of Legends Master Series Spring Final at Studio City Macau was held as a result of a partnership between Melco Resorts & Entertainment and digital entertainment platform Garena.
The event held earlier this month attracted 2,000 fans, the company’s said in a press release.
“We are always looking for fresh ideas to diversify the entertainment experience offered to our guests,” said Geoff Andres, president of Studio City Macau at Melco Resorts & Entertainment in the release. “In recent years, we have kept a close track of the increasing demand in Asia for new and unique tech-based entertainment, where eSports is now a fast-growing and major segment. We are excited by this partnership with Garena to bring the Legends Master Series Spring Final to Macau for the first time, where the event has raised the bar for destination sporting events in Cotai. In the mid-term, we look forward to further introducing highly innovative entertainment events to our customers in Macau as well as to tourists from around the region.”
According to the release, China accounts for over half of the global eSports audience, with the majority being aged 30 or below, an audience group which has generally been less represented in Macau’s tourism demographics. Melco’s partnership with Garena is an example of how Macau continues to evolve as a multi-faceted tourist destination in Asia.
