MGM Resorts International and its Roar Digital sports betting partner have entered into a multi-year deal with Buffalo Wild Wings that will see the national restaurant and bar chain participate in a variety of cross-marketed betting events and promotions.
The deal calls for the restaurants to display odds and point spreads in addition to hosting a free-to-play mobile contest called “Picks and Props” with prizes that include trips to Las Vegas and Atlantic City.
It also includes a pilot program slated for launch in New Jersey this year that gives customers inside the restaurants exclusive perks on the new BetMGM app, such as enhanced odds and free bets. The companies plan to expand the program with mobile betting in additional states where sports betting is legal.
In all, there are 1,200 Buffalo Wild Wings locations in the United States and at least one in every state.
“As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM,” the company’s president, Lyle Tick, said.
“This multiyear relationship will strengthen as states adopt sports betting regulations, with strategies already in place to drive customer adoption, engagement and loyalty,” said Adam Greenblatt, CEO of Roar Digital.
“The traditional sportsbook has been reinvented,” he added. “The sportsbook is now in your pocket on your mobile phone.”
