Mount Airy Casino Resort in Pennsylvania has partnered with Greentube, the interactive subsidiary of Austria’s Novomatic Group, to create a customized digital gaming platform and social casino to provide players the look and feel of Mount Airy land-based gaming offerings online.
The social casino was created using the supplier’s Greentube Pro platform.
“The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy,” said John Culetsu, executive vice president and general manager for Mount Airy Casino Resort. “This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players though multiple digital channels from any location around the country.”
Greentube will create a customized look and feel that reflects the physical appearance of the Mount Airy Casino Resort. Visitors to the brick-and-mortar casino will recognize the same sights and sounds when they play online.
The Mount Airy mobile casino will operate on one seamless platform that offers the same virtual experience and rewards. Players can log in wherever they have a connection.
The platform, which will be designed by Kenny Huang and his team at BlueBat Games, a subsidiary of Greentube, will allow for in-game marketing capabilities via multiple channels. The platform tracks with the evolution of modern life, which now offers shopping, socializing and everything in between from the convenience of a mobile device. The new online social casino will provide an added dimension for current guests while attracting new players and enticing them to visit the brick-and-mortar casino, according to the company.
“We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort,” said Gabriel Cianchetto, president of market development for Greentube North America. “We will look to BlueBat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor.”
