NetEnt Releases Hendrix Game

NetEnt launched the Jimi Hendrix online slot game at last week’s ICE trade show, the first of what the supplier is calling its NetEnt Rocks series.

Online content supplier NetEnt used last week’s ICE Totally Gaming trade show to launch the first game in tis new NetEnt Rocks series, the Jimi Hendrix online slot.

NetEnt’s game studio is “determined to develop a fitting and authentic homage” to the late guitar legend, featuring songs including “Foxy Lady,” “Purple Haze,” “Crosstown Traffic” and “Little Wing” and including rich, colorful 3D psychedelic graphics.

Jimi Hendrix’s true-to-life character has been developed with 10 different morph targets, creating hundreds of unique facial expressions, which have been modified by hand for added realism. The animated video slot is developed entirely in 3D with stunning visuals. It is due for release in April.

“Jimi Hendrix is indisputably one of the greatest rock stars that ever has lived,” said Simon Hammon, chief product officer for NetEnt. “It is an honor and a huge responsibility to be granted the rights to create a Jimi Hendrix branded product.

“Working together with the Hendrix family and their companies Experience Hendrix, LLC and Authentic Hendrix, LLC on this game will help make our NetEnt Rocks series one of the most desirable product offerings available.”

“We take enormous pride in the role we play in promoting Jimi’s art and persona,” said Janie L. Hendrix, president and CEO of Experience Hendrix, LLC. “Because of that, we are extremely selective in who we partner with. NetEnt, we feel, has an understanding of the importance and we’re thrilled to work with them. The prospects are exciting.”