New Jersey CRDA Names New Special Improvement Division Head

New Jersey’s Casino Reinvestment Development Authority has named a former head of casino security to lead its Special Improvement Division. The SID oversees landscaping and beautification projects in Atlantic City’s tourism district and runs the city’s Boardwalk information personnel.

The New Jersey Casino Reinvestment Development Authority has named a former head of casino security as head of its Special Improvement District.

Rick Santoro, the former executive vice president of asset protection and risk management at Trump Entertainment Resorts, replaces former SID director Don Guardian, who is now Atlantic City’s mayor.

A Galloway Township resident, Santoro spent 30 years working in casino security before opening Interbrief.Org LLC, a security and risk management consulting firm.

The firm acted as a consultant to the CRDA in 2012 as part of the agency’s revamping of the Boardwalk Ambassadors program. The ambassadors provide both information for tourists and are an added safety patrol on the Boardwalk.

The SID also provides landscaping, maintenance and cleanliness programs in the tourism district.

Santoro has also served as a member of the SID’s board of directors before it was merged into the CRDA following the creation of the Atlantic City Tourism District in 2011.

“Clean and safe is a threshold initiative for the Tourism District and Mr. Santoro’s background was very compelling,” CRDA Executive Director John Palmieri said in a statement. “He has demonstrated time and time again his understanding of how to build, improve and maintain a clean and safe environment for visitors, employees and residents alike.”