It’s something that most NFL fans probably thought already existed. Most fans would be wrong. The first retail store devoted to all things NFL expects to open January 15 in the Forum Shops at Caesars Palace.
The NFL Las Vegas features fan gear and paraphernalia from all 32 teams, along with collaborations with celebrities and local designers, according to the Las Vegas Review-Journal.
The first-of-its-kind NFL-themed store offers an assortment of exclusive fan gear from all 32 clubs, the league, NFL events and is set to feature special collaborations with celebrities and local designers.
The NFL Las Vegas store, located near the Forum Shops’ Atlantis Show, is presented by Visa in association with Legends. The retailer will also host fan experiences, including special product launch events and NFL player and talent appearances.
“Home to the Raiders and the state-of-the-art Allegiant Stadium, Las Vegas continues to be a premier location for the league to expand our presence and grow our fanbase,” Ryan Samuelson, vice president of consumer products at the NFL said in a statement. “NFL Las Vegas presented by Visa will add to the vibrancy of the city while providing fans with a modern retail experience in collaboration with Legends and Visa.”
The retailers build on Legends’ presence at league special events including Super Bowl LV.
“Legends is proud to continue our partnership with the NFL to create a unique, immersive retail experience in Las Vegas that is sure to become a destination for football fans,” Dan Smith, president of Legends Hospitality said in a statement.
The 8,000-square-foot store represents another sign of the NFL’s growing presence in Las Vegas.
Visa will provide seamless digital payments at the store, including a first-of-its-kind RFID-enabled check-out solution, the statement said.
“From day one, this retail experience will offer a seamless and secure payment environment while providing future real estate to trial or launch even newer payment experiences,” said Mary Ann Reilly, Visa senior vice president and head of North America marketing.
