Novomatic and SportRadar are partnering to develop line of sports betting products and services.
Novomatic will initially focus on developing a turnkey solution for retail and other channels that is built around SportRadar’s Managed Trading Services. The product will include cash desks, as well as Self-Service Betting Terminals with intuitive player environments. It will be first rolled out in the Italian market.
Visitors to ICE Totally Gaming in London will be able to preview the solutions on both the stands of SportRadar brand BetRadar #S1-150 as well as the Novomatic Italia area of the Novomatic Group stand #S5/S6, the company said in a press release.
Admiral Sport terminals will be presented on both exhibits with BetRadar showcasing a wide range of functionality that includes managed trading services, odds feeds for pre-match, live and virtual sports, statistics and live match center tools for retail, and Novomatic Italia will demonstrate the highly adaptable, scalable and responsive sports betting system.
“It has become clear that sports betting is a growing opportunity that we are making serious in-roads into,” said Bartholomäus Czapkiewicz, managing director NGI. “We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering. We look forward to this collaboration in order to provide leading sports betting products and services worldwide.”
