Austria’s Novomatic Group and its subsidiaries will once again dominate the floor at next week’s ICE Totally Gaming trade show with a stand the size of a small casino.
“Already hailed as the ‘Gaming Technopolis’ and unarguably Europe’s major gaming show, ICE-Totally Gaming 2016 will once again provide a magnificent setting for Novomatic’s premiere display of new and innovative Very Important Player Experiences,” said a statement from the company.
The traditionally spectacular Novomatic booth will cover all aspects of gaming with products and solutions for a variety of international markets and their particular segments. The Novomatic stand will offer a comprehensive presentation of the collaborative R&D efforts within the Austrian gaming group and its international subsidiaries and competence centers.
The huge Novomatic booth space will again be sectioned into individual spaces that cater to the various industry segments such as casino products, systems and cash management solutions, arcade and pub products, sports betting and lotteries as well as interactive solutions.
Upon entering the south hall, visitors turning left will find themselves in an international Arcade & Pub area where they are welcomed by the teams of LÖWEN Entertainment, Crown Technologies, Novomatic Italia, Novomatic Gaming Spain and Novo Gaming Netherlands with an extensive range of AWP/LPM and VLT products. Moving on, the products array of Novomatic UK (Astra Games, Bell-Fruit Games, Empire Games and Gamestec) and Eurocoin for the U.K. and international markets follows.
On the right side, Novomatic Sports Betting Solutions and Novomatic Lottery Solutions will be side by side, each with a “true omni-channel offering for discerning operators,” the company said. Next, a large Novomatic Interactive area will cover the right wing of the booth, boasting varied online/mobile/social gaming products and solutions from subsidiaries comprising Greentube, iGaming2Go, Funstage, StakeLogic, Mazooma Interactive and Extreme Live Gaming.
At the head of the booth concludes the main section, which will be dedicated to the full range of innovative casino gaming technologies and systems, presented by Novomatic and Octavian, as well as to the traditional hospitality area and, slightly above, a tier of meeting rooms for secluded talks and negotiations away from the noise of the show.
As in previous years, there’s no way past the Novomatic booth—it’s at the heart of the show. While the company is keeping new products under wraps until the show, the statement did say the company will launch four new cabinets for the NovoStar V.I.P. II line, already a hit on the international casino floors.
Further attractions on the Novomatic booth will, of course, come in the form of new games, fresh multi-game editions, jackpots and solutions as well as the omni-present video content delivery system Absolute Vision that will turn the booth into an arena of action and innovation.
