NYX Signs Up Inspired; Announces Danish iGaming Contract

Inspired Gaming will partner with NYX Gaming Group in an agreement under which Inspired content will be offered to the NYX customer base. Also last week, the company announced the launch of the games in its Open Gaming System by Danish operator Dansk Underholdning in its entire range of gaming brands.

NYX Gaming continues to grow on both sides of the Atlantic.

U.K. wagering system and content supplier Inspired Gaming Group announced it has agreed to a partnership with NYX Gaming Group, which will give NYX’s customers access to Inspired’s market-leading slots, casino and virtual sports content via their Open Gaming System (OGS).

Inspired will integrate its Virgo RGS with NYX’s OGS to offer a number of Inspired’s premium games to the NYX customer base, including:

• Centurion: Set in ancient Rome, this blockbuster omnichannel bonus game provides maximum entertainment. Featuring the lovable Centurion character and eight different bonuses: https://vimeo.com/116952216.

• The Musketeers: Free spins with stepping staked Wilds and a re-trigger bonus are featured: https://vimeo.com/147005520.

• 20p Roulette: Following the stellar success of Inspired’s chart-topping retail game, which has over 1 million plays a day, 20p Roulette is proving a player favorite for online and mobile as well: https://vimeo.com/150674591.

• Rush Football 2 Live: Newly launched at ICE, Inspired’s on demand, in-play football game allows players to enjoy the most life-like virtual football betting experience on the market. Key features include non-stop matches and the opportunity to make pre-match and in-play bets.

Steve Rogers, CCO of Digital Games for Inspired, commented, “At Inspired we pride ourselves on developing the most engaging and revenue-driving HTML5 content. This partnership with NYX will enhance our distribution, enabling even more gamers to enjoy our industry-leading entertainment with an edge.”

David Johnson, group commercial director of NYX Gaming Group, added, “NYX is delighted to partner with Inspired and to be able to offer their world-class content as part of our established OGS portfolio. NYX boasts the widest distribution network of real-money wagering slots games in the online marketplace; the addition of Inspired provides for even more choice for our operator partners.”

Also last week, NYX announced the launch of Dansk Underholdning with its Open Gaming System (OGS) and full suite of games in the expanding Danish iGaming market.

NYX’s Open Gaming System is to launch a range of gaming brands including bingosjov.dk, bingoslottet.dk and recently acquired balletbingo.dk, across Dansk Underholdning.

“Thanks to this new partnership, our sites will be adding many of NYX’s finest online casino games,” said Peter Eugen Clausen, CEO of Dansk Underholdning Limited. “This will include chart-topping online slots like DoublePlay Superbet, Gorilla Go Wild, Spin Sorceress and DJ Wild, plus online blackjack and roulette games. With such a diverse selection of first-rate casino games from innovative games studios including NextGen Gaming, Thunderkick and Elk Studios, the decision to bring NYX OGS to our players was an easy one.”

David Flynn, executive vice president of business development for NYX Gaming Group, added, “I am delighted to create a partnership with Dansk Underholdning. They are an experienced gaming company delivering an innovative gaming experience in the regulated Danish iGaming market. They see the value in our OGS product diversity and quality of content both for desktop and mobile devices. We look forward to growing together in this continually expanding market.”