The international digital lottery brand OneLotto, operated by Ardua Ventures (UK) Ltd. of Birmingham, UK, announced the launch of OneAffiliate, which integrates Incomes Access’ affiliate management software platform, winner of the eGaming Review B2B Award for Affiliate Software for three consecutive years. The program will be managed by Income Access’ affiliate managers who offer multiple years’ experience managing iLottery affiliate programs.
OneLotto, which debuted in early 2015, gives players access to 15 of the world’s largest lotteries, including U.S. Powerball, UK EuroMillions and EuroJackpot. OneLotto offers individual and syndicate play, as well as a Free Play Rewards Program for all lottery games. Because there are no commission charges, OneLotto players keep 100 percent of their winnings.
To attract players to OneAffiliate, OneLotto will offer one free-play after registering, and one free lottery line after a player purchases 10 lines of any lottery game. In addition, OneAffiliate will offer new affiliates a 20 percent net revenue commission structure for their first 90 days with the program; afterwards, the commission structure will revert to the standard revenue share model of 10-15 percent, based on the number of first-time depositing players the affiliate refers per month.
Anthony Michaledes, chief executive officer at Ardua Ventures (UK) Ltd., said, “We are excited and confident about the launch of our new affiliate program, given the sophistication of the Income Access platform. In addition, Income Access’ affiliate management team have a strong reputation in the online lottery space.”
Nicky Senyard, founder and chief executive officer at Income Access, said, “Digital lotteries are an exciting new frontier for the iGaming industry, and OneLotto is at the forefront of this vertical with its global approach. I’m looking forward to our partnership supporting the brand’s player acquisition and broader success.”
