OPTX, the fast-growing Las Vegas-based tech start-up focused on streamlining casino player data into real-time insights for casino operators, announced that the Three Rivers Casino Resort in Florence, Oregon is implementing the full suite of OPTX player development, slots, and artificial intelligence products.
“The decision to go with OPTX was an easy one,” said Rick Ray, director of gaming for Three Rivers Casino Resort. “After searching for a solution to analyze our data and provide meaningful recommendations, we could not be more pleased to be implementing OPTX.”
OPTX is devoted to providing the most extensive solution available in the gaming industry today, the company said.
“We are excited to partner with the accomplished team at Three Rivers Casino Resort, said Brooke Fiumara, co-EO of OPTX. “OPTX is devoted to providing the most extensive solution available in the gaming industry today. OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence.
“Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.”
