VizExplorer, a leading provider of operational intelligence solutions for casinos, announced a new agreement with Tunica-Biloxi Gaming Authority for Paragon Casino Resort, its gaming and entertainment destination in Marksville, Louisiana. The casino operator has selected campaignViz, floorViz and techVizOps alongside VizExplorer’s new premium consulting service.
The campaignViz module enables marketing campaign management with advanced segmentation and direct integration with the offer management system. FloorViz helps operators gauge their floor’s performance and optimize accordingly, while techVizOps helps to streamline technical operations with automated machine alerts. Additionally, Paragon has chosen VizExplorer’s new consulting service to provide analytical support, expert insights and best practice recommendations to accelerate return on investment.
“Our team is eager to get started with VizExplorer, and we feel confident that we’re in good hands with their industry specialists bringing their expertise to our operation,” said Jody Madigan, chief financial officer of Paragon Casino Resort.
“The new consulting program promises to be a true enabler of marketing and operational excellence for casinos,” said Ken Kachnic, vice president of sales for VizExplorer’s Eastern Region. “We’re excited to prove to Paragon that their investment in VizExplorer was worth it.”
The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
