Shay Segev is the new Playtech retail chief executive officer.
The company’s retail arm is operated by its subsidiary, Videobet. Playtech’s retail technologies are used in UK betting shops, such as Coral and Ladbrokes.
With this new appointment, Playtech reinforces its commitment to innovation, the company said in a press release.
Segev joined Playtech in 2006 as the COO of Videobet and was appointed as the COO of Playtech in 2011. His career spans across both retail and online gaming as an executive manager focusing on innovation and growth, the company said.
“I am delighted to lead Playtech’s Retail arm through its next strategic phase of combining our retail and online offering,” Segev said. “The forthcoming years promise to be of great strategic and operational importance, as we embark on many initiatives to create a full turnkey solution that will allow retail businesses to transition into the digital world. Through our technology we will enable our clients to enjoy a single ecosystem that will help them to fully maximize business performance across their entire offering.”
